Apple launched a new Twitter account for iOS and Mac App Store

Apple has launched @AppStore, a new Twitter account for its popular iOS and Mac App Store. The new @AppStore Twitter account only made its debut a few hours ago, but it has already amassed more than 35,000 Twitter followers as of this writing.

The first tweet was sent from the account saying, “Welcome to App Store on Twitter! Follow us to discover new apps, get exclusive offers, and share with friends. #appstore“.

Creating a Twitter account for the App Store seems like a simple and effective way to generate more buzz and more downloads about featured apps. Apple also has five popular iTunes Twitter accounts tweeting about new films, music and TV shows.

Still, Apple is known for its lack of engagement in social media. The company doesn’t have official Facebook or Twitter accounts. While the @AppStore account is a refreshing addition to Apple’s social media roster, don’t expect Steve Jobs, Tim Cook or Apple, Inc. to be tweeting anytime soon.