Facebook Launches Instant Personalization On TripAdvisor

Today Facebook is announcing the latest addition to the program: TripAdvisor. The popular travel site, which includes user reviews of hotels, restaurants, and other venues along with tools for booking a trip, will use your Facebook data to more prominently feature friends’ reviews. You’ll also be able to see where your friends have traveled, so you can know who to ask for advice.

Instant Personalization is one of Facebook’s more controversial programs. Through the program, Facebook allows select third-party sites to access any of your public Facebook data as soon as you hit the site, with no logging in required.

Facebook says that proximity of the TripAdvisor and Clicker doesn’t necessarily mean that the company intends to roll out Instant Personalization at a rapid pace, but that it wanted to get this integration out before year’s end.

Read Complete Article Here [ Tech Crunch ]