Pamela Anderson named PETA's Person of the Year

Model-actress Pamela Anderson has been named People for the Ethical Treatment of Animal's Person of the Year. The former Baywatch star has been given the title after she helped to draw attention to animal rights issues by speaking to students at Oxford University, filming TV adverts and posing for pictures with her body painted in butcher markings.

And the 43-year-old's efforts have now been recognised by PETA, who named her their Person of the Year for 2010 today.

A spokeswoman for the campaign group told WENN: "For years, Anderson has been penning letters and posing in ads for PETA UK's American affiliate in order to raise awareness of cruelty to animals and demonstrate how easy it is to avoid contributing to animal suffering.".