Amazon's Kindle App for Web was announced

Amazon launched Kindle for the Web, making it possible to read free first chapters of Kindle books through web browsers. Today, Amazon announced that Kindle for the Web will expand to enable anyone with access to a web browser to buy and read full Kindle books - no download or installation required. 

For the first time ever, bookstores, other retailers, authors, bloggers and other website owners will be able to offer Kindle books from their own sites, let their readers start enjoying the full text of these books instantly, and earn referral fees through the Amazon Associates Program for sales made through their sites.

The update to Kindle for the Web was demonstrated on-stage at a Google Chrome event today and will support Chrome OS devices. Kindle for the Web joins Amazon's wide selection of free reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices that let customers read and sync their reading library, bookmarks, notes, and highlights with the device or platform of their choice.

Russ Grandinetti, Vice President, Kindle Content said :
"Kindle for the Web makes it possible for bookstores, authors, retailers, bloggers or other website owners to offer Kindle books on their websites and earn affiliate fees for doing so." 

Kindle for the Web takes advantage of HTML5 to give users a rich application experience. Kindle for the Web will be available in the coming months. More information about Kindle for the Web is available at